YOU ARE HERE BY DESIGN
- DESIGN IS POWER
- St. Louis, MO, United States
- 1) DESIGNERS CAN MAKE THINGS HAPPEN. ex: We got you to come to our website.
2) IN OUR WORLD, EITHER THE DESIGNER OR THE DESIGNED FOR IS HUMAN. ex: You are human and so are we.
3) DESIGNERS CAN WORK MORE EFFECTIVELY IF THEY UNDERSTAND HUMAN NATURE. ex: We know people are wary of having their flies open in public. 4) DESIGN AT ITS SIMPLEST IS AN ACT OF MANIPULATION OF HUMANS, WHAT THEY WANT, AND HOW THAT DRIVES THEIR CHOICES.
Based on these assumptions, we conceived Design Is Power, an exploration of human nature. Through a series of ‘experiments’ (using the Washington University community as our test population) that incite reaction and action, we are exposing several human tendencies. Ultimately, we want our viewers to question their impulses and realize their roles in a designed world. And as student designers, we hope to explore the range of human responses we can call upon in our work.
So where do you come in?
Your participation in each designed moment completes its message, and we seek to activate the dialogue between designer and viewer. Whether you are a participant or just a curious observer, we encourage you to share your thoughts by commenting.
22 November 2009
Medium: Newspaper advertisement
Location: Student Life Newspaper, Campus Wide
We bought an ad in the school newspaper that instructs the reader to scare someone by tearing out the copy, “turn around” and placing it in someone else’s path. As a result, we enable the reader to feel the power that we feel as he fill our shoes for a moment. In this experiment, we are making someone make someone else do something.